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Sellebrity: My Angling and Tangling With Famous People by George Lois

Sellebrity: My Angling and Tangling With Famous People by George Lois
  • #: 121915
  • Price: $2.99 In Apple Store
  • Category: Books
  • Updated: 2010-01-25
  • Current Version: 1.0
  • 1.0
  • Size: 68.30 MB
  • Language: English
  • Seller: i-mobilize.com Inc.
  • Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later
  • © 2010 i-mobilize.com
  •  Add to Favorite apps

 

Description

American adman and image-maker George Lois

was a leader of the Creative Revolution of the 1960s and is the mind behind an astonishing array of branding campaigns and unforgettable magazine covers during his fifty-year career. Among Lois's creations are the 'I want my MTV' campaign that first featured Mick Jagger; dozens of controversial covers for Esquire magazine, including Andy Warhol drowning in a can of Campbell's soup; and the legendary 'Think small' campaign for Volkswagen.

Lois recounts all of these campaigns and more than 130 others in this irreverent and entertaining book showcasing his most influential celebrity campaigns and covers, featuring stars such as Frank Sinatra and Claudia Cardinale, sports greats like Muhammad Ali, famous politicians and peacemakers, and clients ranging from Olivetti to Pepsi, USA Today to Cutty Sark whisky. Illustrated with the original ads and images, $ellebrity presents the stories behind the ads, explaining how each ad was conceived and produced, and the unexpected pitfalls, scuffles, and friendships that ensued as Lois 'angled and tangled' with the stars.

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Sellebrity: My Angling and Tangling With Famous People by George Lois iPhone Screenshot 1

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4/5 stars

Great Book by Advertising Icon

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Behind the scenes stories, great pics, love it

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The information may be outdated (2011-04-13 22:59:20). For actual information go to iTunes

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